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- W2128353934 abstract "Abstract The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers’ valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a “light” claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers’ willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a “light” nutritional claim. These findings have important implications for the European food industry and policy makers." @default.
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- W2128353934 date "2009-10-01" @default.
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- W2128353934 title "Consumers’ valuation of nutritional information: A choice experiment study" @default.
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- W2128353934 doi "https://doi.org/10.1016/j.foodqual.2009.03.010" @default.
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