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• W21284921 abstract "Tourist information has been shown to have an important influence on the choice of vacation destinations. This article studies brochures, their significance as image generators, and their influence on the selection of destinations. The study sought to discover which features in this medium are more relevant in image generation and destination choice using logistic regression analysis. The analysis is based on data collected from tourists in Madrid, Spain. The results establish a model of usefulness of brochures in order to propose recommendations for their design and content. Implications pertain to the development of theoretical understandings about the influence of the information sources on destination image, destination choice, and satisfying tourist needs. Dépliants touristiques: utilité et image. L’importance de l’influence des renseignements touristiques sur le choix des destinations a été démontrée. L’article examine les dépliants, leur importance à la création des images et leur influence sur la sélection des destinations. Le but de l’étude était de découvrir, par une analyse de régression logistique, quels éléments de ce support publicitaire sont les plus pertinents à la création des images et aux choix de destinations. L’analyse est basée sur des données cueillies à Madrid, en Espagne. Les résultats établissent un modèle de l’utilité des dépliants afin de proposer des recommandations pour leur design et leur contenu. Les implications se rapportent au développement de la compréhension théorique de l’influence des sources d’information sur l’image des destinations, la sélection de destination et la satisfaction des besoins des touristes." @default.
• W21284921 created "2016-06-24" @default.
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• W21284921 date "2006-10-01" @default.
• W21284921 modified "2023-10-14" @default.
• W21284921 title "Tourism Brochures" @default.
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• W21284921 doi "https://doi.org/10.1016/j.annals.2006.05.003" @default.
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