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• W2129336173 abstract "This study explored the differences between 35 child-focused and 52 adult-focused food advertisements sampled from 45 hrs of British television. More child-focused advertisements contained claims of health benefits; scientific information; were shot in ‘Leisure’ settings; with male characters; had cartoons; and were often fantasy-based. Conversely, significantly more adult-focused advertisements contained price/value information; were shot in ‘Shop’ settings; with female characters; and starring celebrities. Child-focused advertisements were mainly for convenience foods and snacks which are of considerable interest to health promotion policy makers." @default.
• W2129336173 created "2016-06-24" @default.
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• W2129336173 date "2009-11-20" @default.
• W2129336173 modified "2023-09-30" @default.
• W2129336173 title "A content analysis of British food advertisements aimed at children and adults" @default.
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• W2129336173 doi "https://doi.org/10.1093/heapro/dap045" @default.
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