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- W2130236215 abstract "Recently in Japan, while many web bookstores are doing brisk business, many actual bookstores are suffering from depressed book sales and searching for ways to survive the tough economic times. Identifying the model of a desirable bookstore from the point of view of users is one way of helping bookstores to improve their services. In this paper we use two methods, the evaluation grid method (EGM) and the think aloud method (TAM), to identify the factors undergraduate students use to evaluate bookstores. EGM is based on the repertory grid method developed by A. G. Kelly, and modified by Junichiro Sanui. We opted to use both methods because they supplement each other. We collected 179 pictures of bookstores using Google image search, from which we selected 20 pictures using random sampling. We showed these pictures to seven undergraduate students, and had them evaluate the pictures. Using EGM, we collected 63 evaluation items and identified the evaluation structure for bookstores. Using TAM, we identified 14 categories of evaluation. We compared the data we obtained using the two methods, and analyzed the students‟ image of a desirable bookstore. We concluded that bookstores are evaluated according to factors that can be grouped into three main categories: atmosphere, book collection, and bookstore layout. However, the category that was considered the most important varied from student to student." @default.
- W2130236215 created "2016-06-24" @default.
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- W2130236215 date "2009-03-01" @default.
- W2130236215 modified "2023-09-23" @default.
- W2130236215 title "USING EVALUATION GRID METHODS AND THINK ALOUD METHODS TO IDENTIFY UNDERGRADUATE STUDENTS' IMAGE OF A DESIRABLE BOOKSTORE" @default.
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