Matches in SemOpenAlex for { <https://semopenalex.org/work/W2130486630> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2130486630 endingPage "31" @default.
- W2130486630 startingPage "22" @default.
- W2130486630 abstract "We propose a data mining (DM) approach to predict the success of telemarketing calls for selling bank long-term deposits. A Portuguese retail bank was addressed, with data collected from 2008 to 2013, thus including the effects of the recent financial crisis. We analyzed a large set of 150 features related with bank client, product and social-economic attributes. A semi-automatic feature selection was explored in the modeling phase, performed with the data prior to July 2012 and that allowed to select a reduced set of 22 features. We also compared four DM models: logistic regression, decision trees (DTs), neural network (NN) and support vector machine. Using two metrics, area of the receiver operating characteristic curve (AUC) and area of the LIFT cumulative curve (ALIFT), the four models were tested on an evaluation set, using the most recent data (after July 2012) and a rolling window scheme. The NN presented the best results (AUC = 0.8 and ALIFT = 0.7), allowing to reach 79% of the subscribers by selecting the half better classified clients. Also, two knowledge extraction methods, a sensitivity analysis and a DT, were applied to the NN model and revealed several key attributes (e.g., Euribor rate, direction of the call and bank agent experience). Such knowledge extraction confirmed the obtained model as credible and valuable for telemarketing campaign managers." @default.
- W2130486630 created "2016-06-24" @default.
- W2130486630 creator A5054842139 @default.
- W2130486630 creator A5073031892 @default.
- W2130486630 creator A5077829125 @default.
- W2130486630 date "2014-06-01" @default.
- W2130486630 modified "2023-10-16" @default.
- W2130486630 title "A data-driven approach to predict the success of bank telemarketing" @default.
- W2130486630 cites W1970881937 @default.
- W2130486630 cites W1983330696 @default.
- W2130486630 cites W198744195 @default.
- W2130486630 cites W1988160630 @default.
- W2130486630 cites W2001355090 @default.
- W2130486630 cites W2001751530 @default.
- W2130486630 cites W2032126665 @default.
- W2130486630 cites W2051812123 @default.
- W2130486630 cites W2055435231 @default.
- W2130486630 cites W2078423146 @default.
- W2130486630 cites W2084753886 @default.
- W2130486630 cites W2103459159 @default.
- W2130486630 cites W2158585626 @default.
- W2130486630 cites W2158698691 @default.
- W2130486630 cites W2161336914 @default.
- W2130486630 cites W4239510810 @default.
- W2130486630 doi "https://doi.org/10.1016/j.dss.2014.03.001" @default.
- W2130486630 hasPublicationYear "2014" @default.
- W2130486630 type Work @default.
- W2130486630 sameAs 2130486630 @default.
- W2130486630 citedByCount "509" @default.
- W2130486630 countsByYear W21304866302014 @default.
- W2130486630 countsByYear W21304866302015 @default.
- W2130486630 countsByYear W21304866302016 @default.
- W2130486630 countsByYear W21304866302017 @default.
- W2130486630 countsByYear W21304866302018 @default.
- W2130486630 countsByYear W21304866302019 @default.
- W2130486630 countsByYear W21304866302020 @default.
- W2130486630 countsByYear W21304866302021 @default.
- W2130486630 countsByYear W21304866302022 @default.
- W2130486630 countsByYear W21304866302023 @default.
- W2130486630 crossrefType "journal-article" @default.
- W2130486630 hasAuthorship W2130486630A5054842139 @default.
- W2130486630 hasAuthorship W2130486630A5073031892 @default.
- W2130486630 hasAuthorship W2130486630A5077829125 @default.
- W2130486630 hasBestOaLocation W21304866302 @default.
- W2130486630 hasConcept C119857082 @default.
- W2130486630 hasConcept C12267149 @default.
- W2130486630 hasConcept C124101348 @default.
- W2130486630 hasConcept C127413603 @default.
- W2130486630 hasConcept C139002025 @default.
- W2130486630 hasConcept C148483581 @default.
- W2130486630 hasConcept C151956035 @default.
- W2130486630 hasConcept C154945302 @default.
- W2130486630 hasConcept C177264268 @default.
- W2130486630 hasConcept C199360897 @default.
- W2130486630 hasConcept C21200559 @default.
- W2130486630 hasConcept C24326235 @default.
- W2130486630 hasConcept C41008148 @default.
- W2130486630 hasConcept C50644808 @default.
- W2130486630 hasConcept C58489278 @default.
- W2130486630 hasConceptScore W2130486630C119857082 @default.
- W2130486630 hasConceptScore W2130486630C12267149 @default.
- W2130486630 hasConceptScore W2130486630C124101348 @default.
- W2130486630 hasConceptScore W2130486630C127413603 @default.
- W2130486630 hasConceptScore W2130486630C139002025 @default.
- W2130486630 hasConceptScore W2130486630C148483581 @default.
- W2130486630 hasConceptScore W2130486630C151956035 @default.
- W2130486630 hasConceptScore W2130486630C154945302 @default.
- W2130486630 hasConceptScore W2130486630C177264268 @default.
- W2130486630 hasConceptScore W2130486630C199360897 @default.
- W2130486630 hasConceptScore W2130486630C21200559 @default.
- W2130486630 hasConceptScore W2130486630C24326235 @default.
- W2130486630 hasConceptScore W2130486630C41008148 @default.
- W2130486630 hasConceptScore W2130486630C50644808 @default.
- W2130486630 hasConceptScore W2130486630C58489278 @default.
- W2130486630 hasLocation W21304866301 @default.
- W2130486630 hasLocation W21304866302 @default.
- W2130486630 hasLocation W21304866303 @default.
- W2130486630 hasOpenAccess W2130486630 @default.
- W2130486630 hasPrimaryLocation W21304866301 @default.
- W2130486630 hasRelatedWork W2937631562 @default.
- W2130486630 hasRelatedWork W3105251098 @default.
- W2130486630 hasRelatedWork W3136979370 @default.
- W2130486630 hasRelatedWork W3194539120 @default.
- W2130486630 hasRelatedWork W3210877509 @default.
- W2130486630 hasRelatedWork W4205958290 @default.
- W2130486630 hasRelatedWork W4361795583 @default.
- W2130486630 hasRelatedWork W4362499384 @default.
- W2130486630 hasRelatedWork W2345184372 @default.
- W2130486630 hasRelatedWork W3202201951 @default.
- W2130486630 hasVolume "62" @default.
- W2130486630 isParatext "false" @default.
- W2130486630 isRetracted "false" @default.
- W2130486630 magId "2130486630" @default.
- W2130486630 workType "article" @default.