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• W2130871350 abstract "This study used an experimental design in print advertisements to examine the source credibility dimensions of expertise, trustworthiness, attractiveness, similarity, and liking within the context of three different visual strategies. In addition, the ethnicity and gender of the model was examined. The study was conducted with a student sample using credit cards as the service category. The results indicate overwhelming support for using a slice-of-life visual strategy over either a fantasy or emotional approach. The ethnicity and gender of the model impacted the perception of the five dimensions of" @default.
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• W2130871350 date "2011-06-01" @default.
• W2130871350 modified "2023-09-24" @default.
• W2130871350 title "Source Credibility, Visual Strategy and the Model in Print Advertisements" @default.
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