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- W2131714806 abstract "This study examines the causal relationship between consumers’ price fairness perceptions and behavioral intentions in the context of online hotel bookings. Using a cross-sectional sample of 506 customers of a budget hotel chain in the United Kingdom, structural equation modeling (using the partial least squares approach), multigroup t-test, and permutation tests were conducted to (1) validate the structural model where price fairness is the exogenous variable and behavioral intention is the endogenous variable and (2) examine whether the causal model is invariant (equivalent) across customers from different market segments—including, first-time and repeat customers, leisure, and business travelers. Results from the analysis supported a significant, direct relationship between customers’ perceptions of price fairness and behavioral intentions. The results of the multigroup test and permutation tests further indicated that first-time leisure customers are more sensitive to dynamic pricing practices and tend to perceive these practices as unfair. Thus, the budget hotel chain may want to be very cautious with new customers who are not familiar with this pricing practice." @default.
- W2131714806 created "2016-06-24" @default.
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- W2131714806 date "2015-03-10" @default.
- W2131714806 modified "2023-09-26" @default.
- W2131714806 title "Price fairness perceptions and hotel customers’ behavioral intentions" @default.
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- W2131714806 doi "https://doi.org/10.1177/1356766715573651" @default.
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