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- W2131993055 abstract "Recently the whole world actively participates in the protection of environment because they recognized the seriousness of global environmental problem. Various kinds of media are utilized in this environmental campaign and deliver the messages of environmental protection to elicit peoples understanding and sympathy through the advertisement. In this study, we produce global warming campaign advertisement work applying advertising appeals and expression characteristics of environmental campaign advertisement. Through this work, we suggest advertising expression which can lead to even a small practical movement through effective understanding and communication. The advertisement using emotional appeal and humor appeal can arouse positive feelings, which can make people easily assimilated, rather than using rational appeal because environmental campaign has public interest. Therefore, this study produces the campaign advertisement that can improve peoples attention, reliability and understanding, and accordingly deliver messages more effectively. From this production, we are trying to provide the case material for the future environmental campaign advertisement." @default.
- W2131993055 created "2016-06-24" @default.
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- W2131993055 date "2014-06-30" @default.
- W2131993055 modified "2023-09-24" @default.
- W2131993055 title "A Study on Advertising Expression of the Environment Campaign" @default.
- W2131993055 cites W1947272446 @default.
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- W2131993055 doi "https://doi.org/10.17548/ksaf.2014.06.16.127" @default.
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