Matches in SemOpenAlex for { <https://semopenalex.org/work/W2132524440> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2132524440 endingPage "8" @default.
- W2132524440 startingPage "1" @default.
- W2132524440 abstract "Introducing a new technology into the marketplace can be risky, so it is vital that those who are potential customers have enough information about the technology to decide whether (or not) to make a purchase. For the marketer it is important to undertake an appropriate media strategy so that all the information is available to those who need it, particularly when several communications activities are being used. This paper will present the results of two surveys (1495 and 1308 respondents a year apart) as they simulate the purchase of a DVD recorder and determine which media they would choose to give them information on the potential purchase, and compare responses across four decision states (Unaware; Aware but not in the market; Aware and in the market; and Already purchased). The results found that the Internet was perceived as a major source of information across all decision states; however, there were differences in the use of other media which is of importance to marketers of new technology." @default.
- W2132524440 created "2016-06-24" @default.
- W2132524440 creator A5016200120 @default.
- W2132524440 creator A5024823092 @default.
- W2132524440 creator A5034220250 @default.
- W2132524440 creator A5084563642 @default.
- W2132524440 date "2007-01-01" @default.
- W2132524440 modified "2023-09-23" @default.
- W2132524440 title "Media Choice for Information Search to Purchase a New Technology" @default.
- W2132524440 cites W1527932246 @default.
- W2132524440 cites W1607125416 @default.
- W2132524440 cites W1965417474 @default.
- W2132524440 cites W1972557675 @default.
- W2132524440 cites W1973097326 @default.
- W2132524440 cites W1987356147 @default.
- W2132524440 cites W1988116328 @default.
- W2132524440 cites W1988540086 @default.
- W2132524440 cites W2009296073 @default.
- W2132524440 cites W2009977118 @default.
- W2132524440 cites W2010395174 @default.
- W2132524440 cites W2011621228 @default.
- W2132524440 cites W2025051424 @default.
- W2132524440 cites W2065540182 @default.
- W2132524440 cites W2065549341 @default.
- W2132524440 cites W2092852483 @default.
- W2132524440 cites W2104221741 @default.
- W2132524440 cites W2109211569 @default.
- W2132524440 cites W2159111530 @default.
- W2132524440 cites W2255816727 @default.
- W2132524440 cites W245387374 @default.
- W2132524440 cites W606394621 @default.
- W2132524440 hasPublicationYear "2007" @default.
- W2132524440 type Work @default.
- W2132524440 sameAs 2132524440 @default.
- W2132524440 citedByCount "1" @default.
- W2132524440 countsByYear W21325244402014 @default.
- W2132524440 crossrefType "journal-article" @default.
- W2132524440 hasAuthorship W2132524440A5016200120 @default.
- W2132524440 hasAuthorship W2132524440A5024823092 @default.
- W2132524440 hasAuthorship W2132524440A5034220250 @default.
- W2132524440 hasAuthorship W2132524440A5084563642 @default.
- W2132524440 hasConcept C105795698 @default.
- W2132524440 hasConcept C110875604 @default.
- W2132524440 hasConcept C111919701 @default.
- W2132524440 hasConcept C112698675 @default.
- W2132524440 hasConcept C121017731 @default.
- W2132524440 hasConcept C136764020 @default.
- W2132524440 hasConcept C144133560 @default.
- W2132524440 hasConcept C162853370 @default.
- W2132524440 hasConcept C2778095710 @default.
- W2132524440 hasConcept C33923547 @default.
- W2132524440 hasConcept C41008148 @default.
- W2132524440 hasConceptScore W2132524440C105795698 @default.
- W2132524440 hasConceptScore W2132524440C110875604 @default.
- W2132524440 hasConceptScore W2132524440C111919701 @default.
- W2132524440 hasConceptScore W2132524440C112698675 @default.
- W2132524440 hasConceptScore W2132524440C121017731 @default.
- W2132524440 hasConceptScore W2132524440C136764020 @default.
- W2132524440 hasConceptScore W2132524440C144133560 @default.
- W2132524440 hasConceptScore W2132524440C162853370 @default.
- W2132524440 hasConceptScore W2132524440C2778095710 @default.
- W2132524440 hasConceptScore W2132524440C33923547 @default.
- W2132524440 hasConceptScore W2132524440C41008148 @default.
- W2132524440 hasLocation W21325244401 @default.
- W2132524440 hasOpenAccess W2132524440 @default.
- W2132524440 hasPrimaryLocation W21325244401 @default.
- W2132524440 hasRelatedWork W129624315 @default.
- W2132524440 hasRelatedWork W1591901133 @default.
- W2132524440 hasRelatedWork W1602375928 @default.
- W2132524440 hasRelatedWork W2024112416 @default.
- W2132524440 hasRelatedWork W2154788197 @default.
- W2132524440 hasRelatedWork W2196123326 @default.
- W2132524440 hasRelatedWork W2262604958 @default.
- W2132524440 hasRelatedWork W2405547358 @default.
- W2132524440 hasRelatedWork W2491401600 @default.
- W2132524440 hasRelatedWork W2612618910 @default.
- W2132524440 hasRelatedWork W2773628890 @default.
- W2132524440 hasRelatedWork W283864712 @default.
- W2132524440 hasRelatedWork W2999116109 @default.
- W2132524440 hasRelatedWork W3003633811 @default.
- W2132524440 hasRelatedWork W3022917252 @default.
- W2132524440 hasRelatedWork W3030399837 @default.
- W2132524440 hasRelatedWork W3122538212 @default.
- W2132524440 hasRelatedWork W3158139729 @default.
- W2132524440 hasRelatedWork W52700763 @default.
- W2132524440 hasRelatedWork W604475117 @default.
- W2132524440 isParatext "false" @default.
- W2132524440 isRetracted "false" @default.
- W2132524440 magId "2132524440" @default.
- W2132524440 workType "article" @default.