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- W2132528627 abstract "IntroductionWord-of-mouth communication has become a hot research topic in recent years because of its effectiveness as a tool for marketing (East et al., 2005; Trusov et al., 2009). Although word-of-mouth is often studied in the context of selling goods (Libai et al., 2009), it is even more important to the sales of services (van den Bulte & Wuyts, 2007; Zeithaml, 1981)." @default.
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- W2132528627 date "2014-04-25" @default.
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- W2132528627 title "Electronic Word-of-Mouth Communication for Local Service Providers" @default.
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