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- W2132668558 abstract "The extent to which tourism destination marketing narratives with different themes influence readers by imaginatively ‘transporting’ them is quite varied. This study investigates the different degrees of influence such narratives have on destination image and the intention to visit, exploring how the intensity of readers' experiences of being transported by narratives with different themes can influence their intention to visit the places described. Our results reveal the extent to which different narrative themes affect destination image and significantly influence readers' intention to visit. The extent to which narratives with different themes make readers feel transported also has a significant moderating effect on their intention to visit. Copyright © 2015 John Wiley & Sons, Ltd." @default.
- W2132668558 created "2016-06-24" @default.
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- W2132668558 date "2015-09-08" @default.
- W2132668558 modified "2023-10-02" @default.
- W2132668558 title "‘Does it Really Affect Me?’ Tourism Destination Narratives, Destination Image, and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation" @default.
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- W2132668558 doi "https://doi.org/10.1002/jtr.2063" @default.
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