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• W2133039464 abstract "This study presents patron identification as a potential segmentation variable to help arts organizations build customer relationships. Greater levels of patron identification were positively associated with greater satisfaction, instrumental/input commitment, temporal commitment, and attitudinal commitment with the organization. Finally, the factors of employees, show time, facility access, ancillary quality, and visual aesthetics were found to take on additional importance for the most highly identified customers. Results suggest that patron identification should not be overlooked in relationship building strategies." @default.
• W2133039464 created "2016-06-24" @default.
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• W2133039464 date "2006-03-01" @default.
• W2133039464 modified "2023-09-23" @default.
• W2133039464 title "Arts Patronage: A Social Identity Perspective" @default.
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• W2133039464 doi "https://doi.org/10.2753/mtp1069-6679140203" @default.
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