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- W2133706070 abstract "This paper analyzes frame shifting between playfulness and seriousness and contextualization cues in an extended playful thread in an online Chinese forum. This study takes culture as a necessary complement to computer-mediated discourse analysis, endeavoring to provide a perspective from which to analyze both the linguistic and social dimensions of online communication. CMC acts were classified as bona fide and non-bona fide communication, and categories of contextualization cues were identified. The findings show that in this online environment, frames and contextualization cues can be identified and play a significant role in determining the tone and the expected development of participants' messages. Specifically, contextualization cues help participants identify a certain frame of expected content, and the identified “playful” or “serious” frame directs participants to respond playfully or seriously. In this process, cultural nationality has a stronger effect than participant age." @default.
- W2133706070 created "2016-06-24" @default.
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- W2133706070 date "2011-01-01" @default.
- W2133706070 modified "2023-10-11" @default.
- W2133706070 title "Age, culture, and communication: Contextualization and framing in a playful online forum" @default.
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- W2133706070 doi "https://doi.org/10.1002/meet.2011.14504801029" @default.
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