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- W2134700963 abstract "Abstract This paper examines the mediatization of Asian masculinity in representative Hollywood martial arts films to expose the essentialism on which such films rely. Asian martial arts films are able to tap into viewers’ familiarity with idealized images of Asian masculinity; such familiarity is an essential part of the pleasure provided by these films and hence of their economic success. This study focuses on non-Asian (that is, western) protagonists’ appropriation of Asian masculinity because it succinctly encapsulates precisely how western hegemonies co-opt and commodify Asian-ness for their own purposes. Such appropriation is a use of intertextuality that not only allows western viewers to easily access a simplified model of Asian masculinity, but also allows them to reference earlier works to further facilitate the mediation and mediatization of Asian masculinity. This is a process which continues to Other and exoticizes Asian identities, even as it ostensibly carves out a niche for Asian bodies and identities in the institution of the film industry." @default.
- W2134700963 created "2016-06-24" @default.
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- W2134700963 date "2015-01-01" @default.
- W2134700963 modified "2023-09-23" @default.
- W2134700963 title "Wax on, wax off: mediatized Asian masculinity through Hollywood martial arts films" @default.
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- W2134700963 doi "https://doi.org/10.1515/text-2014-0028" @default.
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