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- W2134916261 abstract "This paper presents a multi-layered valuation framework for pricing investment advisory services, using service modules as product specification and a reference base for pricing. The aim is to bridge the gap between investment advisors and marketing experts with a common ground for service design, valuation and value-based pricing of investment advice. The framework uses two nested propose-and-revise loops covering three different layers: Product configuration, qualitative valuation, and pricing. Thereby the approach enables marketers: 1. To specify investment advice as a knowledge and information product, based on service modules. 2. To assess the value of investment advisory services in a scoring model to support value-based pricing. 3. To use this specification of the actual service as the reference base for pricing in a modular pricing kit. 4. To provide decision support for product managers, achieving results and insights about valuation and pricing, even with rules of thumb and in-complete information." @default.
- W2134916261 created "2016-06-24" @default.
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- W2134916261 date "2005-04-01" @default.
- W2134916261 modified "2023-09-26" @default.
- W2134916261 title "A Multi-Layered Valuation Framework for Pricing Investment Advisory Services" @default.
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- W2134916261 doi "https://doi.org/10.1109/hicss.2005.29" @default.
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