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- W2136335604 abstract "This paper examines consumer behaviors in a relatively new business model of online auction, namely online Pay-to-Bid (PTB) auction. Despite its recent business success, little is known about consumer behaviors in online PTB auctions. The authors focus on the risk profiles of consumers when participating in this form of auction. They seek to answer these questions: Are majority of consumers in online PTB auctions risk seeking, risk neutral, or risk averse? Will this risk preference change, and how? Besides, the authors seek to understand how consumers respond to information feedback in order to deal with uncertainty. To answer these questions, the authors propose a panel-data econometric model of bidding behavior and calibrate it on large-scale real-world archival data. Answers to these questions will help managers and policy makers better understand consumer behaviors under risky e-business environment." @default.
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- W2136335604 date "2014-01-01" @default.
- W2136335604 modified "2023-09-24" @default.
- W2136335604 title "An Empirical Study of Consumer Behavior in Online Pay-to-Bid Auctions" @default.
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