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- W2136380667 abstract "The strategic management literature is replete with seldom-tested directives on crafting strategy. This study usedcorporate historical analysis of Proctor and Gamble (P&G) to examine the extent to which the company’s neardecade (2000-2009) strategies reflect the theoretical rationale of Thompson and Strickland’s popular textbook’s‘10 Commandments’ of crafting strategy. P&G attributed the decade’s performance to the choices it made bydesigning the company to lead with clear strategies, core strengths needed to win in the industry, rigorous cashand cost discipline and diversity of leadership. P&G’s strategy partially reflected the predominantly economicthemes of the 10 commandments. The company also leveraged dynamic capabilities and harnessed alliancecompetence, concepts embedded in the evolution of strategic management." @default.
- W2136380667 created "2016-06-24" @default.
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- W2136380667 date "2011-09-29" @default.
- W2136380667 modified "2023-10-17" @default.
- W2136380667 title "Crafting Strategy That Measures Up" @default.
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- W2136380667 doi "https://doi.org/10.5539/ijbm.v6n10p278" @default.
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