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- W2136875105 abstract "While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organizationcan get from such strategies in the B2B market. The literature provides relatively little support for the effectiveness of relationship marketing programs. The purpose of this research is to produce some evidence of the association between customer relationship marketing strategies which are attraction activities and Loyalty programs, Customer satisfaction and the market performance. The proposed hypotheses are tested in the case of telecommunication service firms, where long-term relationship is needed. This research involved collecting data from Libyan Telecommunication Users to understandthe relationship exists between attraction and loyalty programs with market performance of the companies and the market performance is measured by market position, customerperception about the firm and customer’s loyalty." @default.
- W2136875105 created "2016-06-24" @default.
- W2136875105 creator A5040212269 @default.
- W2136875105 date "2009-01-01" @default.
- W2136875105 modified "2023-09-27" @default.
- W2136875105 title "The Effect of Customer Relationship Management on Marketing Performance a Study among Libyan Telecommunication Service Providers" @default.
- W2136875105 hasPublicationYear "2009" @default.
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