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• W2137592279 abstract "This study explores the role that political advertising plays in the democratic process by examining whether and how political ads encourage citizens to engage in communication activities in the campaign process. To examine this question, political ad tracking data were combined with a national daily survey collected during the 2000 election campaign cycle. The resulting ad volume data and individual communication behavior by geographic location and date allowed examination of how political advertising contexts influenced citizen communication. Results show that, in response to an influx of local political advertising, people sought more political information through television news programs, the Internet, and social networks. Theoretical and methodological implications of these findings are discussed." @default.
• W2137592279 created "2016-06-24" @default.
• W2137592279 creator A5010511810 @default.
• W2137592279 date "2008-05-19" @default.
• W2137592279 modified "2023-09-26" @default.
• W2137592279 title "Political Ads and Citizen Communication" @default.
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• W2137592279 doi "https://doi.org/10.1177/0093650208315976" @default.
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