Matches in SemOpenAlex for { <https://semopenalex.org/work/W2137619364> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2137619364 abstract "The purpose of the study is to investigate customer relationship management (CRM) and its influence on customer loyalty at selected short-term insurance providers in the Gauteng province of South Africa. The target population included all South Africans who currently have a policy with at least one of the selected short-term insurance providers in the study. The convenience sampling method was applied, and a sample of 500 respondents was selected. An interview administered questionnaire was used for the gathering of data. The study indicated that a significant negative relationship existed between commitment and CRM. It was evident that no significant relationship existed between trust and CRM. The study also revealed that a strong positive relationship existed between CRM and customer loyalty at the four selected short-term insurance providers in South Africa. Strategies were also provided for ways in which the four selected short-term insurance providers can maintain and improve their relationships with their customers in order to encourage loyalty, and therefore increase profitability." @default.
- W2137619364 created "2016-06-24" @default.
- W2137619364 creator A5055879495 @default.
- W2137619364 date "2012-03-14" @default.
- W2137619364 modified "2023-09-25" @default.
- W2137619364 title "Exploring the relationship between trust, commitment and customer loyalty through the intervening role of customer relationship management (CRM)" @default.
- W2137619364 cites W101563489 @default.
- W2137619364 cites W140793891 @default.
- W2137619364 cites W1540216574 @default.
- W2137619364 cites W1784165719 @default.
- W2137619364 cites W190520186 @default.
- W2137619364 cites W1965574139 @default.
- W2137619364 cites W1987607081 @default.
- W2137619364 cites W1991670833 @default.
- W2137619364 cites W1996127416 @default.
- W2137619364 cites W1997818371 @default.
- W2137619364 cites W2001115249 @default.
- W2137619364 cites W2016284259 @default.
- W2137619364 cites W2016402141 @default.
- W2137619364 cites W2024180819 @default.
- W2137619364 cites W2031413459 @default.
- W2137619364 cites W2061569435 @default.
- W2137619364 cites W2062334709 @default.
- W2137619364 cites W2064497094 @default.
- W2137619364 cites W206856054 @default.
- W2137619364 cites W2068581935 @default.
- W2137619364 cites W2077922202 @default.
- W2137619364 cites W2084156729 @default.
- W2137619364 cites W2086871700 @default.
- W2137619364 cites W2110627601 @default.
- W2137619364 cites W2137247419 @default.
- W2137619364 cites W2143097016 @default.
- W2137619364 cites W2158423940 @default.
- W2137619364 cites W2305776974 @default.
- W2137619364 cites W2791603671 @default.
- W2137619364 cites W2895189975 @default.
- W2137619364 cites W2917233665 @default.
- W2137619364 cites W3093398451 @default.
- W2137619364 cites W3147133440 @default.
- W2137619364 cites W591371007 @default.
- W2137619364 cites W2247202404 @default.
- W2137619364 doi "https://doi.org/10.5897/ajbm11.2562" @default.
- W2137619364 hasPublicationYear "2012" @default.
- W2137619364 type Work @default.
- W2137619364 sameAs 2137619364 @default.
- W2137619364 citedByCount "3" @default.
- W2137619364 countsByYear W21376193642013 @default.
- W2137619364 countsByYear W21376193642015 @default.
- W2137619364 countsByYear W21376193642018 @default.
- W2137619364 crossrefType "journal-article" @default.
- W2137619364 hasAuthorship W2137619364A5055879495 @default.
- W2137619364 hasConcept C140781008 @default.
- W2137619364 hasConcept C144133560 @default.
- W2137619364 hasConcept C146897074 @default.
- W2137619364 hasConcept C15744967 @default.
- W2137619364 hasConcept C162853370 @default.
- W2137619364 hasConcept C192975520 @default.
- W2137619364 hasConcept C2776967331 @default.
- W2137619364 hasConcept C2780378061 @default.
- W2137619364 hasConcept C54649085 @default.
- W2137619364 hasConcept C98825075 @default.
- W2137619364 hasConceptScore W2137619364C140781008 @default.
- W2137619364 hasConceptScore W2137619364C144133560 @default.
- W2137619364 hasConceptScore W2137619364C146897074 @default.
- W2137619364 hasConceptScore W2137619364C15744967 @default.
- W2137619364 hasConceptScore W2137619364C162853370 @default.
- W2137619364 hasConceptScore W2137619364C192975520 @default.
- W2137619364 hasConceptScore W2137619364C2776967331 @default.
- W2137619364 hasConceptScore W2137619364C2780378061 @default.
- W2137619364 hasConceptScore W2137619364C54649085 @default.
- W2137619364 hasConceptScore W2137619364C98825075 @default.
- W2137619364 hasIssue "10" @default.
- W2137619364 hasLocation W21376193641 @default.
- W2137619364 hasOpenAccess W2137619364 @default.
- W2137619364 hasPrimaryLocation W21376193641 @default.
- W2137619364 hasRelatedWork W2016284259 @default.
- W2137619364 hasRelatedWork W2061037352 @default.
- W2137619364 hasRelatedWork W2070427003 @default.
- W2137619364 hasRelatedWork W2340397405 @default.
- W2137619364 hasRelatedWork W2530973798 @default.
- W2137619364 hasRelatedWork W2912843986 @default.
- W2137619364 hasRelatedWork W3035185237 @default.
- W2137619364 hasRelatedWork W3119335203 @default.
- W2137619364 hasRelatedWork W2526877298 @default.
- W2137619364 hasRelatedWork W2741777448 @default.
- W2137619364 hasVolume "6" @default.
- W2137619364 isParatext "false" @default.
- W2137619364 isRetracted "false" @default.
- W2137619364 magId "2137619364" @default.
- W2137619364 workType "article" @default.