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• W2137754196 abstract "This research aimed at 1) assessing the contributions of the Internet to export marketing; 2) examining to which extent the availability of the Internet reduces impediments to selling in foreign countries; 3) examining the respondents’ overall levels of satisfaction with the Internet as an international marketing device; 4) exploring which marketing approaches Jordanian and Italian SMEs are taking. In order to achieve the study objectives a conceptual framework and a model were developed. The data for this research were collected from Jordanian companies through structured direct interviews and from Italian companies through e-mailed questionnaires. The study sample included 80 Jordanian SMEs and 70 Italian SMEs. This primary data was analyzed using statistical techniques including: correlations, reliability, Descriptive Analysis, one sample t-Test, ANOVA test, Kolmogorov-Smirnov Normality Test. The major findings were as the following: § In both groups of companies, there was a relationship between Internet contributions and export performance, and the correlation between the two variables was stronger in the Italian sample. § In both groups of companies, there was a relationship between the availability of Internet and the reduction of general barriers to export, and the correlation between these two variables was stronger in the Jordanian sample. § In both samples there was no relationship between Internet technological barriers and the export activity of SMEs. § Between the two groups there was no difference in the level of satisfaction with the experience of operating a company website for the purposes of international marketing. Both Jordanian and Italian SMEs expressed a very high level of satisfaction. § It was also found that neither Jordanian nor Italian SMEs were using a strategic approach to the use of company website for international marketing purposes. § Taking an adaptation approach did not affect the success of export marketing of the Italian companies; meanwhile, it did affect Jordanian firms export marketing performance. § A distrusting attitude toward electronic commerce was found among both Italian and Jordanian companies." @default.
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• W2137754196 date "2010-06-01" @default.
• W2137754196 modified "2023-09-23" @default.
• W2137754196 title "Internet Export Marketing by Jordanian and Italian Small- Medium Sized Enterprises: A Comparative Study" @default.
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