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- W2138291222 abstract "Abstract This article addresses the pretesting of industrial advertising messages diffused through (mass) communications media such as professional and trade journals. It is based on case-study experience and presents a normative framework for pretesting industrial advertising." @default.
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- W2138291222 date "1980-02-01" @default.
- W2138291222 modified "2023-09-26" @default.
- W2138291222 title "Pretesting the effectiveness of industrial advertising" @default.
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- W2138291222 doi "https://doi.org/10.1016/0019-8501(80)90038-3" @default.
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