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- W2138877334 abstract "The relationship of attributed source (commercial or nonprofit) and credibility of exercise advertisements to explicit and implicit exercise-related attitudes and intentions was examined. Male and female participants (N = 227) were randomly assigned to watch health or appearance-related advertisements and then completed an implicit attitudes task and questionnaires. Health advertisements and those attributed to a nonprofit source were rated more credible. Appearance condition participants who attributed the advertisement to a nonprofit source also rated the advertisement as more credible. Participants who rated a commercial advertisement as credible reported higher implicit instrumental attitudes. Implications for exercise promotion are discussed." @default.
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- W2138877334 date "2013-01-08" @default.
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- W2138877334 title "Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions" @default.
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- W2138877334 doi "https://doi.org/10.1177/1359105312468190" @default.
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