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- W2139413283 abstract "This article analyzes the uses of sales-promotion programs in the tourism industry and proposes a number of quantitative and qualitative methods for evaluating their effectiveness." @default.
- W2139413283 created "2016-06-24" @default.
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- W2139413283 date "1990-07-01" @default.
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- W2139413283 title "Evaluating The Effectiveness Of Travel Trade Shows And Other Tourism Sales-Promotion Techniques" @default.
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- W2139413283 doi "https://doi.org/10.1177/004728759002900102" @default.
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