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- W2140145679 abstract "The subject of this article is the extensive use of metalepsis as an argumentative and rhetorical device in media discourse, and in particular in advertising. Metalepsis, a form of metonymy, sets up an inverted relation – causal, logical or contiguous – between terms and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the article discusses the use of metalepsis in literature and film; the second part discusses the use of the figure in mass media and advertising; the third part discusses the relation between advertising, art, and popular culture. The final part of the article discusses the pervasive use metalepsis in advertising. Since metalepsis is a powerful rhetorical device, I have chosen the figure of the tiger to illustrate how it operates in advertising and media discourse." @default.
- W2140145679 created "2016-06-24" @default.
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- W2140145679 date "2010-01-01" @default.
- W2140145679 modified "2023-10-03" @default.
- W2140145679 title "Put a Tiger in Your Text. Metalepsis and Media Discourse" @default.
- W2140145679 hasPublicationYear "2010" @default.
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