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• W2142183617 abstract "The perception of Malaysian consumers of the quality of airline services was examined in this study using the SER VQUAL measurement. The results of the study indicate that the most significant factors in Malaysian customers’ perception of service quality are Empathy , T angibles and Assurance. In addition, the respondents indicated that the airlines surveyed performed better than expected on the Responsiveness dimension of service qualityThere is also a strong indication that satisfaction with service quality results in future use and the likelihood of recommending the airline to others." @default.
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• W2142183617 date "2007-01-01" @default.
• W2142183617 modified "2023-09-26" @default.
• W2142183617 title "MEASURING THE SERVICE QUALITY OF AIRLINE SERVICES IN MALAYSIA" @default.
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