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- W2142572918 abstract "The benefits of teaching the undergraduate capstone marketing management course with a project approach are reviewed, and a detailed example of a project involving building a marketing plan for a client organization is provided." @default.
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- W2142572918 date "1990-08-01" @default.
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- W2142572918 title "The Project Approach to Teaching the Capstone Marketing Course" @default.
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- W2142572918 doi "https://doi.org/10.1177/027347539001200206" @default.
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