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- W2142785456 abstract "This study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications." @default.
- W2142785456 created "2016-06-24" @default.
- W2142785456 creator A5025593768 @default.
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- W2142785456 creator A5038996192 @default.
- W2142785456 date "2014-05-28" @default.
- W2142785456 modified "2023-10-18" @default.
- W2142785456 title "A comparison between Asian and Australasia backpackers using cultural consensus analysis" @default.
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- W2142785456 doi "https://doi.org/10.1080/13683500.2014.920771" @default.
- W2142785456 hasPublicationYear "2014" @default.
- W2142785456 type Work @default.