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- W2142957182 abstract "Abstact: The paper presents results of a study of international experience of customer attractionas accumulated in hospitality industry. The criteria and factors of customer attraction have are established; they are aimed at assuring special conditions to attract new customers and retain regular ones, and applying most customer-oriented approach at creating comfortable and high-quality facilities and experiences. An important role belongs to incentive policy of a hotel, which tries to attract new and repeat business. Another important factor is creation of a unique service or offer: acustomer-loyalty program – a customerdriven encouragement and motivation program assuring a long-term mutually beneficial customer-company cooperation. The necessary positive changes in the client – hotel communication relations are attained through building an emotional relationship between customersand brand or business, with every customer group being approached through a finely customized and carefully planned set of incentives.A general strategic goal of loyalty programs has been revealed: a business’s profitability depends on key customer segments and long-term interaction with them. The methods of research and procedure. The system analysis, factor analysis, operations research, economic and statistical analysis were employed as research methods. These methods were used for analysis of specialized literature and relevant date, as well as in encouragement and stimulation programs practiced by hotels. The major resources for present paper are literature, results of practical scientific and practical research done by prominent Russian and foreign authors, articles and reviews in specialized publications and periodicals and Internet - resources devoted to topical websites, reference books and other relevant sources." @default.
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- W2142957182 date "2014-01-01" @default.
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- W2142957182 title "An Analysis of the International Customer Attraction Experience in the Hospitality Industry" @default.
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