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- W2142981036 abstract "Purpose – The purpose of this paper is to investigate physicians' attitudes toward smart fabric medical innovation and more specifically to examine how perceived ease of use and perceived usefulness affect physicians' attitudes and intention to use smart fabric technology.Design/methodology/approach – Data for this study were collected using a web‐based survey instrument delivered via email to a randomly selected group of physicians (n=207) responses with no missing data). Physicians were chosen because physicians' acceptance is key to social acceptance of smart medical innovations, whether as an instrument to further their efforts to monitor patients through telemedicine or to expand their diagnostic capabilities.Findings – Significant effects were found for the direct relationships between attitude and intention to use and between perceived ease of use and perceived usefulness. However, the relationships between attitude on intention to use, perceived usefulness on intention to use and perceived ease of..." @default.
- W2142981036 created "2016-06-24" @default.
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- W2142981036 date "2008-11-21" @default.
- W2142981036 modified "2023-09-23" @default.
- W2142981036 title "Marketing “smart” medical innovation: physicians' attitudes and intentions" @default.
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- W2142981036 doi "https://doi.org/10.1108/17506120810922349" @default.
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