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• W2143299957 endingPage "473" @default.
• W2143299957 startingPage "473" @default.
• W2143299957 abstract "Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory, and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relationship between high elaboration imagery processing and consumer choice and consumption behaviors. Finally, it reviews specific methods for studying imagery." @default.
• W2143299957 created "2016-06-24" @default.
• W2143299957 creator A5077656837 @default.
• W2143299957 creator A5085805564 @default.
• W2143299957 date "1987-03-01" @default.
• W2143299957 modified "2023-10-16" @default.
• W2143299957 title "The Role of Imagery in Information Processing: Review and Extensions" @default.
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