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- W2143588096 abstract "ABSTRACT This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t=2.78, p<0.00) and (0.86, t=6.34, p<0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t= 4.45 p<0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development. Keywords: Homestay; tourism industry; government; Malaysia ABSTRAK Kajian ini bertujuan meninjau persepsi pengusaha terhadap impak yang diperoleh melalui penglibatan pembangunan inapdesa. Impak yang ditinjau meliputi impak ekonomi, sosial, budaya dan alam sekitar. Pendekatan kajian ini adalah melalui tinjauan bersemuka. Seramai 333 responden terdiri daripada pengusaha inapdesa di Semenanjung Malaysia terlibat dalam kajian ini. Analisis Model Persamaan Berstruktur (SEM) menggunakan perisian AMOS dan analisis statistik mudah dengan bantuan perisian Statistical Package for the Social Science (SPSS) telah digunakan. Dapatan kajian menunjukkan bahawa aspek ekonomi dan budaya adalah secara signifikan menyumbang kepada impak yang diperoleh pengusaha dengan membangunnya inapdesa di Malaysia iaitu (0.29, t= 2.78, p<0.00) dan (0.86, t=6.34, p<0.00). Secara keseluruhan menunjukkan bahawa impak keseluruhan mempunyai hubungan positif dan mempengaruhi pembangunan pelancongan inapdesa (0.30, t= 4.45 p<0.00). Bagi tujuan untuk meningkatkan lagi permintaan pelancongan inapdesa, perlu adanya jalinan kerjasama yang kukuh antara pengusaha, kerajaan dan agensi pemasar untuk melestarikan pembangunan inapdesa di Malaysia. Kata kunci: Inapdesa; industri pelancongan; kerajaan; Malaysia" @default.
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- W2143588096 date "2014-01-01" @default.
- W2143588096 modified "2023-10-03" @default.
- W2143588096 title "Perception of Homestay Operators towards Homestay Development in Malaysia" @default.
- W2143588096 doi "https://doi.org/10.17576/pengurusan-2014-42-01" @default.
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