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• W2144056498 abstract "Purpose – This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and marketing." @default.
• W2144056498 created "2016-06-24" @default.
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• W2144056498 date "2011-08-09" @default.
• W2144056498 modified "2023-10-16" @default.
• W2144056498 title "Affirmation, assimilation, and anarchy: critical undercurrents in destination branding" @default.
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• W2144056498 doi "https://doi.org/10.1108/17506181111156916" @default.
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