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- W2144509969 abstract "A strong positive correlation exists between winning percentage and attendance within a given season. Understanding this correlation is important to sports marketers and sports business managers. Considering that marketers have no impact on win-loss record, this impact can be extracted before evaluating an organization’s marketing performance. Sports business managers have to consider the uncertainty of a team’s performance during an upcoming season when they attempt to accurately project" @default.
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- W2144509969 date "2012-04-01" @default.
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- W2144509969 title "The Influence of Winning on Mid-Major College Football Attendance" @default.
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