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• W2145553060 abstract "One hundred and fifty-eight bankers, accountants and corporate lawyers, aged under 40 years, earning more than £50,000 annually and working in the City of London were questioned about their attitudes and behaviour in relation to charitable giving. A conjoint analysis of the respondents' preferences revealed strong predilections for certain types of charitable organisation; for ‘social’ rewards in return for donating (invitations to gala events and black tie dinners for example); and for well-known charities with established reputations. ‘Planned giving’ whereby donors receive tax breaks and other financial incentives to donate (as increasingly practised in the USA) did not represent a significant inducement to give so far as this particular sample was concerned. Overall the results suggest that young affluent male City employees constitute a distinct market segment for charity fundraisers, with unique characteristics that need to be addressed when developing donor products. Copyright © 2004 Henry Stewart Publications" @default.
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• W2145553060 date "2004-02-01" @default.
• W2145553060 modified "2023-10-18" @default.
• W2145553060 title "How should charitable organisations motivate young professionals to give philanthropically?" @default.
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• W2145553060 doi "https://doi.org/10.1002/nvsm.230" @default.
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