Matches in SemOpenAlex for { <https://semopenalex.org/work/W2145610255> ?p ?o ?g. }
- W2145610255 endingPage "90" @default.
- W2145610255 startingPage "81" @default.
- W2145610255 abstract "The paper aims to clarify the impact of Teenager–peer interaction and Enduring Product involvement (measured in terms of pleasure and sign associated with the possession of product) in the family purchase decision for the electronic items. It proposes that how the teenagers interaction with peer have an impact on family decision making process. The study aims to expand the domain of Consumer (family/Household) decision making by including a broader range of teenagers influence and the product involvement in day to day life. The study is based on the teenagers influence in the family’s purchase decision making in the purchase of electronic items. The study was done in India. A sample of 230 students has been taken. Confirmatory factor analysis (CFA) and Structural Equation Modelling (SEM) has been used for analysis. The paper provides a significant relationship among Teen-peer interaction and family purchase decision making process. As per the findings of this paper we conclude that the more the teenagers interact with peer, the more they contribute in the initiation stage of the family decision-making process. Similarly the teenager’s enduring involvement (measured in terms of pleasure) construct have a significant influence on the final decision making i.e. it significantly explains teen’s contribution to the purchase decision." @default.
- W2145610255 created "2016-06-24" @default.
- W2145610255 creator A5005219550 @default.
- W2145610255 creator A5012344109 @default.
- W2145610255 date "2014-06-01" @default.
- W2145610255 modified "2023-10-17" @default.
- W2145610255 title "Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers" @default.
- W2145610255 cites W1967270708 @default.
- W2145610255 cites W1974027273 @default.
- W2145610255 cites W1977674615 @default.
- W2145610255 cites W1982480876 @default.
- W2145610255 cites W1991426820 @default.
- W2145610255 cites W1993708928 @default.
- W2145610255 cites W1997290906 @default.
- W2145610255 cites W1997510547 @default.
- W2145610255 cites W1998552418 @default.
- W2145610255 cites W1998588300 @default.
- W2145610255 cites W2001079794 @default.
- W2145610255 cites W2003158729 @default.
- W2145610255 cites W2003326235 @default.
- W2145610255 cites W2005220802 @default.
- W2145610255 cites W2006982448 @default.
- W2145610255 cites W2025243661 @default.
- W2145610255 cites W2028651949 @default.
- W2145610255 cites W2029334208 @default.
- W2145610255 cites W2031614658 @default.
- W2145610255 cites W2039960465 @default.
- W2145610255 cites W2041814419 @default.
- W2145610255 cites W2045445734 @default.
- W2145610255 cites W2048863434 @default.
- W2145610255 cites W2053285134 @default.
- W2145610255 cites W2061515775 @default.
- W2145610255 cites W2065968634 @default.
- W2145610255 cites W2066627267 @default.
- W2145610255 cites W2084506430 @default.
- W2145610255 cites W2086753750 @default.
- W2145610255 cites W2091226601 @default.
- W2145610255 cites W2092801730 @default.
- W2145610255 cites W2098226196 @default.
- W2145610255 cites W2099342631 @default.
- W2145610255 cites W2101763402 @default.
- W2145610255 cites W2110529982 @default.
- W2145610255 cites W2112533289 @default.
- W2145610255 cites W2117525926 @default.
- W2145610255 cites W2123707095 @default.
- W2145610255 cites W2131217576 @default.
- W2145610255 cites W2137616286 @default.
- W2145610255 cites W2162099598 @default.
- W2145610255 cites W2171847015 @default.
- W2145610255 cites W2323563837 @default.
- W2145610255 cites W2595519040 @default.
- W2145610255 cites W2978673762 @default.
- W2145610255 cites W3122517124 @default.
- W2145610255 cites W4251966163 @default.
- W2145610255 cites W4254434816 @default.
- W2145610255 cites W2033857066 @default.
- W2145610255 doi "https://doi.org/10.1177/0972262914527873" @default.
- W2145610255 hasPublicationYear "2014" @default.
- W2145610255 type Work @default.
- W2145610255 sameAs 2145610255 @default.
- W2145610255 citedByCount "17" @default.
- W2145610255 countsByYear W21456102552015 @default.
- W2145610255 countsByYear W21456102552016 @default.
- W2145610255 countsByYear W21456102552017 @default.
- W2145610255 countsByYear W21456102552018 @default.
- W2145610255 countsByYear W21456102552019 @default.
- W2145610255 countsByYear W21456102552020 @default.
- W2145610255 countsByYear W21456102552021 @default.
- W2145610255 countsByYear W21456102552023 @default.
- W2145610255 crossrefType "journal-article" @default.
- W2145610255 hasAuthorship W2145610255A5005219550 @default.
- W2145610255 hasAuthorship W2145610255A5012344109 @default.
- W2145610255 hasConcept C138496976 @default.
- W2145610255 hasConcept C138885662 @default.
- W2145610255 hasConcept C144133560 @default.
- W2145610255 hasConcept C15744967 @default.
- W2145610255 hasConcept C162853370 @default.
- W2145610255 hasConcept C169760540 @default.
- W2145610255 hasConcept C199360897 @default.
- W2145610255 hasConcept C2524010 @default.
- W2145610255 hasConcept C2777113389 @default.
- W2145610255 hasConcept C2780193096 @default.
- W2145610255 hasConcept C2780378061 @default.
- W2145610255 hasConcept C2780801425 @default.
- W2145610255 hasConcept C33923547 @default.
- W2145610255 hasConcept C40722632 @default.
- W2145610255 hasConcept C41008148 @default.
- W2145610255 hasConcept C41895202 @default.
- W2145610255 hasConcept C77805123 @default.
- W2145610255 hasConcept C90673727 @default.
- W2145610255 hasConceptScore W2145610255C138496976 @default.
- W2145610255 hasConceptScore W2145610255C138885662 @default.
- W2145610255 hasConceptScore W2145610255C144133560 @default.
- W2145610255 hasConceptScore W2145610255C15744967 @default.
- W2145610255 hasConceptScore W2145610255C162853370 @default.
- W2145610255 hasConceptScore W2145610255C169760540 @default.
- W2145610255 hasConceptScore W2145610255C199360897 @default.
- W2145610255 hasConceptScore W2145610255C2524010 @default.