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- W2145818126 abstract "Unlike advertising, little is currently known about how consumers regard commercial sponsorship. This paper outlines the results of focus group research which examined how consumers perceive sponsorship and how they view it in comparison with advertising. © 2001 John Wiley & Sons, Inc." @default.
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- W2145818126 date "2001-01-01" @default.
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- W2145818126 title "Sponsorship and advertising: A comparison of consumer perceptions" @default.
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- W2145818126 doi "https://doi.org/10.1002/1520-6793(200102)18:2<191::aid-mar1005>3.0.co;2-c" @default.
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