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- W2146144544 abstract "Understanding virtual community ( VC ) participation is of importance to VC organizers and VC researchers . Although VC participation has been explored from diverse perspectives, few stud ies offer a comprehensive theoretical framework to explain why people participate in VCs . This paper contributes to virtual community research by proposing and empirically validating an exploratory theoretical framework based on the interpersonal relationship perspective using two interpersonal relationship model s—the Triandis interpersonal behavior model, based on a social ps ycholog ical perspective , and the Fundamental Interpersonal Relationship Orientation (FIRO) model, based on a communicational perspective —to explain two types of VC participation : behavior to obtain information (BOI ) and behavior to give information ( BGI ). The data analysis results showed that the two interpersonal relationship model s are effective in explaining VC participation. The interpersonal relationship perspective of VC participation not only offers a comprehensive theoretical framework but also open s up a new avenue of VC research." @default.
- W2146144544 created "2016-06-24" @default.
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- W2146144544 date "2007-12-31" @default.
- W2146144544 modified "2023-09-23" @default.
- W2146144544 title "The Interpersonal Relationship Perspective on Virtual Community Participation" @default.
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