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- W2146307511 abstract "Although there is increasing reason to believe that the organizational goals of family businesses distinguish them from nonfamily businesses, there has been little development of these implications for marketing management. This study demonstrates the applicability of family business theory to marketing management by assessing the organizational buying behavior of high-end family businesses through a process of segmenting them by organizational goals that include family as well as business objectives. Results confirm that insights from the rapidly developing body of knowledge in the family business field have relevance to providers who have targeted the family business market." @default.
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- W2146307511 date "1994-09-01" @default.
- W2146307511 modified "2023-09-24" @default.
- W2146307511 title "Organizational Buying Behavior of the Family Firm" @default.
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- W2146307511 doi "https://doi.org/10.1111/j.1741-6248.1994.00263.x" @default.
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