Matches in SemOpenAlex for { <https://semopenalex.org/work/W2146451780> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2146451780 abstract "This research aims to identify the relative importance of the marketing mix elements upon the purchasing decisions of residential real estate in Jordan, and to study the influences of decisions maker demographic characteristics upon the purchasing decision. As well, this research aims to define the most important information sources when purchasing residential real estate. Data collection was accomplished by distributing a survey to a sample containing 155 individuals who are owners of residential flats in the Western Amman area. The study reached the following results: 1. There was a significant influence for marketing mix elements upon the purchasing decisions of the residential flats in the Jordanian market, and it was verified that the most important elements is the residential flats price, and the least important one is the promotion. 2. The relative importances of the influence of marketing mix elements were found to be significantly different according to the demographic characteristics of the study's sample, income level, academic qualification, family size and occupation. 3. The family member was found to be the most important source of information when making the purchasing decision for residential flats and the architects was ranked the second one as an information source. There was a positive attitude toward taking the views of friends and work colleagues, but it is obvious that there was a negative attitude towards the advertisement tools. 4. The relative importance of the information sources were found to be different according to the sample's demographic characteristics when taking the purchasing decision for the residential real estate. In light of the study's results, a set of recommendations is presented to policy -makers and marketers in the field of real estate marketing in Jordan." @default.
- W2146451780 created "2016-06-24" @default.
- W2146451780 creator A5058782232 @default.
- W2146451780 creator A5078353376 @default.
- W2146451780 date "2010-06-09" @default.
- W2146451780 modified "2023-09-26" @default.
- W2146451780 title "The Impact of the Marketing Mix Elements on Residential Flats Purchasing Decision in Western Amman Area in Jordan" @default.
- W2146451780 hasPublicationYear "2010" @default.
- W2146451780 type Work @default.
- W2146451780 sameAs 2146451780 @default.
- W2146451780 citedByCount "0" @default.
- W2146451780 crossrefType "journal-article" @default.
- W2146451780 hasAuthorship W2146451780A5058782232 @default.
- W2146451780 hasAuthorship W2146451780A5078353376 @default.
- W2146451780 hasConcept C10138342 @default.
- W2146451780 hasConcept C127413603 @default.
- W2146451780 hasConcept C144133560 @default.
- W2146451780 hasConcept C162853370 @default.
- W2146451780 hasConcept C17744445 @default.
- W2146451780 hasConcept C185592680 @default.
- W2146451780 hasConcept C18762648 @default.
- W2146451780 hasConcept C198531522 @default.
- W2146451780 hasConcept C199539241 @default.
- W2146451780 hasConcept C2778813691 @default.
- W2146451780 hasConcept C43617362 @default.
- W2146451780 hasConcept C78519656 @default.
- W2146451780 hasConcept C82279013 @default.
- W2146451780 hasConcept C94625758 @default.
- W2146451780 hasConcept C98147612 @default.
- W2146451780 hasConceptScore W2146451780C10138342 @default.
- W2146451780 hasConceptScore W2146451780C127413603 @default.
- W2146451780 hasConceptScore W2146451780C144133560 @default.
- W2146451780 hasConceptScore W2146451780C162853370 @default.
- W2146451780 hasConceptScore W2146451780C17744445 @default.
- W2146451780 hasConceptScore W2146451780C185592680 @default.
- W2146451780 hasConceptScore W2146451780C18762648 @default.
- W2146451780 hasConceptScore W2146451780C198531522 @default.
- W2146451780 hasConceptScore W2146451780C199539241 @default.
- W2146451780 hasConceptScore W2146451780C2778813691 @default.
- W2146451780 hasConceptScore W2146451780C43617362 @default.
- W2146451780 hasConceptScore W2146451780C78519656 @default.
- W2146451780 hasConceptScore W2146451780C82279013 @default.
- W2146451780 hasConceptScore W2146451780C94625758 @default.
- W2146451780 hasConceptScore W2146451780C98147612 @default.
- W2146451780 hasIssue "1" @default.
- W2146451780 hasLocation W21464517801 @default.
- W2146451780 hasOpenAccess W2146451780 @default.
- W2146451780 hasPrimaryLocation W21464517801 @default.
- W2146451780 hasRelatedWork W1487812244 @default.
- W2146451780 hasRelatedWork W1964766293 @default.
- W2146451780 hasRelatedWork W2145442279 @default.
- W2146451780 hasRelatedWork W2263666950 @default.
- W2146451780 hasRelatedWork W2373158927 @default.
- W2146451780 hasRelatedWork W2375045717 @default.
- W2146451780 hasRelatedWork W2530703624 @default.
- W2146451780 hasRelatedWork W2600438776 @default.
- W2146451780 hasRelatedWork W2732239512 @default.
- W2146451780 hasRelatedWork W2762188629 @default.
- W2146451780 hasRelatedWork W2869192057 @default.
- W2146451780 hasRelatedWork W2887051055 @default.
- W2146451780 hasRelatedWork W2894441312 @default.
- W2146451780 hasRelatedWork W2911255891 @default.
- W2146451780 hasRelatedWork W2946579418 @default.
- W2146451780 hasRelatedWork W2967486927 @default.
- W2146451780 hasRelatedWork W2970579512 @default.
- W2146451780 hasRelatedWork W3206995948 @default.
- W2146451780 hasRelatedWork W2167691576 @default.
- W2146451780 hasRelatedWork W2919733334 @default.
- W2146451780 hasVolume "35" @default.
- W2146451780 isParatext "false" @default.
- W2146451780 isRetracted "false" @default.
- W2146451780 magId "2146451780" @default.
- W2146451780 workType "article" @default.