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- W2147067657 abstract "Article history: Received October 1, 2011 Received in Revised form November, 14, 2011 Accepted 15 December 2011 Available online 21 December 2011 In this paper, we present an empirical study to measure the relationship between Islamic values and marketing affairs in the field of alimentary industries of West Azarbaijan province, Iran. The proposed study distributes a questionnaire among 105 managers out of 145 ones and analyzes the data using different statistical methods such as linear regression analysis. The preliminary results indicate that Islamic values significantly influence trust, commitment and communication among members of business units and it could help resolve conflict management, substantially. The paper provides some guidelines for better managing firms in the region by attaching on Islamic values for marketing products and preventing unethical methods in mislead customers. © 2012 Growing Science Ltd. All rights reserved." @default.
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- W2147067657 date "2012-04-01" @default.
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- W2147067657 title "The effect of Islamic values on relational marketing basics" @default.
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- W2147067657 doi "https://doi.org/10.5267/j.msl.2011.12.016" @default.
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