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- W2147216616 abstract "This paper is intended to inform debate regarding the possible impact of a proposed tax on television advertising in New Zealand. We rev iew the arguments for and against its introduction and, via standard economic modelling analysis, evaluate the potential implications of the tax implementation. It is demonstrated that in the particular case of the NZ market for TV advertising, buyers and sellers could be expected to share the tax burden somewhat equally, regardless of the way the tax is levied or its purpose. The tax on TV advertising would lead to a fall in profitability of every broadcaster including the public one." @default.
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- W2147216616 date "2002-01-01" @default.
- W2147216616 modified "2023-09-26" @default.
- W2147216616 title "Economic Implications of a Tax on TV Advertising: the New Zealand Case" @default.
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