FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2147594683> ?p ?o ?g. }

• W2147594683 abstract "Summary of main results Our results indicate that the visual juxtaposition of a physically attractive model and a product set in motion a process in which an attractiveness appraisal produces emotions––and these emotions affect the attitude toward the ad model. Moreover, the attractiveness appraisal also has a direct effect on the attitude toward the ad model, and this attitude has a positive impact on the attitude toward the product (Study 1). These results suggest that (a) the visual co-exposure of a physically attractive model and a product may produce higher product attitudes compared to (b) a visual display of only the product. A pattern of this type was indeed found in Study 2 and Study 3. In addition, the perceived price of the product, behavioral intentions, and benefits beliefs reached higher levels when the ad model was present (Study 2). Thus, the presence of the physically attractive model created several advantages from the marketer’s point of view. And these advantages seem to be in accord with our participants’ “folk notion” of the use of physically attractive models in clothing ads: an overwhelming majority of the participants believed that the co-exposure version was more effective, and they also indicated higher preferences for this version (Study 1)." @default.
• W2147594683 created "2016-06-24" @default.
• W2147594683 creator A5047872072 @default.
• W2147594683 creator A5057469390 @default.
• W2147594683 date "2006-08-28" @default.
• W2147594683 modified "2023-09-27" @default.
• W2147594683 title "Visual persuasion with physically attractive models in ads: An examination of how the ad model influences product evaluations" @default.
• W2147594683 cites W134026745 @default.
• W2147594683 cites W1505199139 @default.
• W2147594683 cites W1520944543 @default.
• W2147594683 cites W1579808430 @default.
• W2147594683 cites W1963949534 @default.
• W2147594683 cites W1972570464 @default.
• W2147594683 cites W1977647594 @default.
• W2147594683 cites W1977754560 @default.
• W2147594683 cites W1979857773 @default.
• W2147594683 cites W1983318220 @default.
• W2147594683 cites W1983518658 @default.
• W2147594683 cites W1988400974 @default.
• W2147594683 cites W1997176931 @default.
• W2147594683 cites W1997442884 @default.
• W2147594683 cites W1999465142 @default.
• W2147594683 cites W2000186419 @default.
• W2147594683 cites W2000985808 @default.
• W2147594683 cites W2003703017 @default.
• W2147594683 cites W2015994816 @default.
• W2147594683 cites W2018591310 @default.
• W2147594683 cites W2021166829 @default.
• W2147594683 cites W2023097517 @default.
• W2147594683 cites W2024557839 @default.
• W2147594683 cites W2024930196 @default.
• W2147594683 cites W2032342622 @default.
• W2147594683 cites W2037464800 @default.
• W2147594683 cites W2039619242 @default.
• W2147594683 cites W2041704083 @default.
• W2147594683 cites W2043049316 @default.
• W2147594683 cites W2056726912 @default.
• W2147594683 cites W2065951910 @default.
• W2147594683 cites W2067933440 @default.
• W2147594683 cites W2075862633 @default.
• W2147594683 cites W2081229448 @default.
• W2147594683 cites W2086642814 @default.
• W2147594683 cites W2088661631 @default.
• W2147594683 cites W2090457033 @default.
• W2147594683 cites W2095236453 @default.
• W2147594683 cites W2098062982 @default.
• W2147594683 cites W2102573486 @default.
• W2147594683 cites W2111366129 @default.
• W2147594683 cites W2116442885 @default.
• W2147594683 cites W2123551388 @default.
• W2147594683 cites W2129105917 @default.
• W2147594683 cites W2134727133 @default.
• W2147594683 cites W2134942217 @default.
• W2147594683 cites W2141470067 @default.
• W2147594683 cites W2146601354 @default.
• W2147594683 cites W2153969487 @default.
• W2147594683 cites W2158346466 @default.
• W2147594683 cites W2160646955 @default.
• W2147594683 cites W2161153989 @default.
• W2147594683 cites W2171099065 @default.
• W2147594683 cites W2225901856 @default.
• W2147594683 cites W2313512953 @default.
• W2147594683 cites W2318540246 @default.
• W2147594683 cites W2320938771 @default.
• W2147594683 cites W2324867076 @default.
• W2147594683 cites W2414575839 @default.
• W2147594683 cites W2418710665 @default.
• W2147594683 cites W2419612612 @default.
• W2147594683 cites W2498464668 @default.
• W2147594683 cites W2510483587 @default.
• W2147594683 cites W2594642944 @default.
• W2147594683 cites W2799167245 @default.
• W2147594683 cites W2902718461 @default.
• W2147594683 cites W2904047319 @default.
• W2147594683 cites W3124918487 @default.
• W2147594683 cites W3125032553 @default.
• W2147594683 cites W3125399518 @default.
• W2147594683 cites W3181621546 @default.
• W2147594683 cites W81443834 @default.
• W2147594683 cites W187547098 @default.
• W2147594683 cites W2332694823 @default.
• W2147594683 cites W2502432652 @default.
• W2147594683 hasPublicationYear "2006" @default.
• W2147594683 type Work @default.
• W2147594683 sameAs 2147594683 @default.
• W2147594683 citedByCount "0" @default.
• W2147594683 crossrefType "posted-content" @default.
• W2147594683 hasAuthorship W2147594683A5047872072 @default.
• W2147594683 hasAuthorship W2147594683A5057469390 @default.
• W2147594683 hasConcept C11171543 @default.
• W2147594683 hasConcept C112698675 @default.
• W2147594683 hasConcept C11806358 @default.
• W2147594683 hasConcept C144133560 @default.
• W2147594683 hasConcept C15744967 @default.
• W2147594683 hasConcept C166957645 @default.
• W2147594683 hasConcept C169760540 @default.
• W2147594683 hasConcept C169900460 @default.
• W2147594683 hasConcept C177264268 @default.
• W2147594683 hasConcept C180747234 @default.
• W2147594683 hasConcept C199360897 @default.

• next