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• W2148097079 abstract "In this paper we examine the impact various compensation programs have upon business-level strategy for technology-intensive firms. Similarly, we examine the effect of centralization of R&D and non-R&D decision-making, formality of procedures, and SBU size on competitive strategy. Analysis of data from 79 SBUs suggest that there is a resource trade-off between marketing-oriented strategies and R&D-oriented strategies, and that managers who operate under certain types of compensation programs will tend to favor R&D/innovation strategies and capital investment over other alternatives. Structure and competitive position also appear to play a significant role in determining technology and investment strategy." @default.
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• W2148097079 date "1991-07-01" @default.
• W2148097079 modified "2023-10-17" @default.
• W2148097079 title "The effect of compensation program and structure on sbu competitive strategy: A study of technology-intensive firms" @default.
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• W2148097079 doi "https://doi.org/10.1002/smj.4250120503" @default.
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