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• W2148741312 abstract "Nursing has been called “the invisible profession” by more than one source, yet we consistently achieve high rankings in surveys of public trust and public respect. We are a bit like the Cheshire Cat in Alice in Wonderland; our smile is visible, but the rest of us fades from view. A recent study examining references to nurses in the media found that we are mentioned once for every 107 times physicians are mentioned.1The Woodhull study on nursing and the media health care’s invisible partner. : Sigma Theta Tau Center Nursing Press, Indianapolis (IN)1998Google Scholar How can this be? This finding may be partly related to the very factor that helps us attain those high rankings in trust and respect: a reluctance to call attention to ourselves. I believe one of the reasons we are trusted and respected by the public is because we are not seen as self-serving; our motivation is (accurately) perceived as altruistic. This perception contributes to a general lack of understanding about our profession’s role in health care, which ultimately leads to less respect and recognition. Nurses are replaced with non-nurses, fewer federal and state dollars come our way for education and research, bright young people see nursing as an undesirable career choice, and programs are put into place without the benefit of nursing input. In the end, patients suffer because they do not have adequate nursing care. The solution to this dilemma is not simple, but every individual nurse can do many things to make our profession visible. Introduce yourself as a registered nurse, specifically an emergency nurse. Cordially correct anyone who misidentifies you as a physician—if you are not proud to be a nurse, why should anyone else respect you? Although the television series “ER” focuses primarily on physicians, it has raised the knowledge and interest level of the public with regard to emergency care. As a result, people are interested in what we do and want to know if what they saw on the last show has ever happened to us. This is a great conversation starter that allows you to point out realistic and not-so-realistic aspects of the show, specifically the role of the nurse in the emergency department. Be ready to share your stories about the vital role of nurses in emergency care. Learn about the history of our profession. A review of the accomplishments of Florence Nightingale and Clara Barton would be sufficient to give you a great sense of pride in our profession and our contributions to society at large. But do not stop there. Read about Edith Cavell, the English nurse who was executed by the Germans in World War I; Clara Maass, who gave her life to help conquer yellow fever; Mary Breckinridge, who brought health care to rural Appalachia as the founder of the Frontier Nursing Service; and Barbara Fassbinder, an emergency nurse who died after contracting HIV during a resuscitation. Donahue’s books, Nursing: The Finest Art, are a wealth of historical information with beautiful illustrations.2Donahue MP Nursing: the finest art. St. : Mosby-Year Book, Louis1985Google Scholar, 3Donahue MP Nursing: the finest art.2nd ed. : Mosby-Year Book, St. Louis1996Google Scholar Look for opportunities to interact with the media. Offer to serve as a source for information about injury and illness prevention, first aid, and health care issues in general. Developing a relationship with the media takes time, and your public relations department can help. One Boston-area hospital hosts monthly media luncheons to foster positive relationships, and hospital departments take turns attending. As a result of this ongoing relationship building, nursing gets an opportunity for media exposure. Send out press releases highlighting injury prevention activities, Emergency Nurses Day, EMS week, etc. Use these events to highlight what emergency nurses do. Communicate with your legislators about pending legislation and let them know that you speak from the experience and expertise of a professional on the front lines. Many people are intimidated by the thought of calling or writing a legislator, but remember whom they serve—their constituents (that’s you!). They are interested in your viewpoints, especially when you are on record as having voted in recent elections. A few brief points communicated via a letter, E-mail, or a phone call to their staff are all you need. ENA has just simplified communication with your Federal legislators. Check out the ENA Legislative Action Center on our Web page (www.ena.org) for information about how your legislators voted, pending bills that have an impact on health care, and an easy way to send E-mail directly to your legislators. Ultimately they may seek you out as an information source on emergency care and injury prevention. Nursing is there for patients from cradle to grave. No one is present for more births or deaths than nurses. No one else can advocate for appropriate patient care better than nurses. Remember, the Cheshire Cat could choose to be visible. Make the choice to be visible so you can continue to advocate for the best interests of your patients. And, by the way, it would not hurt us to get some of the recognition, too." @default.
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• W2148741312 title "The Cheshire Cat of professionals" @default.
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• W2148741312 doi "https://doi.org/10.1016/s0099-1767(99)70087-5" @default.
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