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- W2148778757 abstract "A self-congruent effect model was applied to understand adolescents' responses to antismoking advertising that referred to the self or others. Experiment 1 showed that self-referring ads generated more negative smoking attitudes than other-referring ads among adolescents with independent self-construals, whereas other-referring ads generated more negative smoking attitudes than self-referring ads among adolescents with interdependent self-construals. A survey further showed that smokers rated themselves higher on a measure of independent self-construal than nonsmokers. Experiment 2 then found that self-referring ads are more effective than other-referring ads for smokers, who have independent self-construals. Findings supported the idea that health communication campaign designers can maximize message effectiveness by developing different messages for different target segments of the population based on their self-construals." @default.
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- W2148778757 date "2009-02-04" @default.
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- W2148778757 title "Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals" @default.
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- W2148778757 doi "https://doi.org/10.1080/10410230802606976" @default.
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