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• W2149123939 abstract "This article explores some of the purposes, advantages, problems, and limitations of periodizing marketing history and the history of marketing thought. A sample of twenty-eight well-known periodizations taken from marketing history, the history of marketing thought, and business history is used to illustrate these themes. The article concludes with recommendations about how to periodize historical research in marketing." @default.
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• W2149123939 date "2005-06-01" @default.
• W2149123939 modified "2023-09-26" @default.
• W2149123939 title "Periodization in Marketing History" @default.
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• W2149123939 doi "https://doi.org/10.1177/0276146705274982" @default.
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