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- W2149183717 abstract "This article reviews pertinent research related to the antecedents of search and discusses a research study involving teenagers. For the low-esteem group, “enjoyment of shopping” (intrinsic motivation) and “benefit of search” (extrinsic motivation) were the significant predictors of search effort and perceived product knowledge, whereas for the high self-esteem group, only enjoyment of shopping (intrinsic motivation) was a significant predictor. The results are explained in terms of an intrinsic-extrinsic motivation model. For the high–self-esteem group, the intrinsic enjoyment of shopping leads to search effort, which in turn leads to perceived product knowledge. In contrast, for the low–self-esteem group, the intrinsic enjoyment of shopping and the extrinsic benefit of search together lead to greater perceived product knowledge as a result of search effort. Thus, the intrinsic motivation model prevails for the high–self-esteem group, whereas a hybrid intrinsic–extrinsic motivation model prevails for the low–self-esteem group. The article concludes with directions for future research. © 1999 John Wiley & Sons, Inc." @default.
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- W2149183717 date "1999-08-01" @default.
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- W2149183717 title "The relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge" @default.
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- W2149183717 doi "https://doi.org/10.1002/(sici)1520-6793(199908)16:5<409::aid-mar3>3.0.co;2-8" @default.
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