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- W2149256729 abstract "This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc." @default.
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- W2149256729 date "1998-03-01" @default.
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- W2149256729 title "Branded pork consumption in Taiwan: Analysis of market and product choice" @default.
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- W2149256729 doi "https://doi.org/10.1002/(sici)1520-6297(199803/04)14:2<127::aid-agr5>3.0.co;2-4" @default.
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