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- W2149279125 abstract "eBay for Charity provides mechanisms for embedding charitable fundraising and donations into the UK's largest online marketplace, with 18 million unique visitors each month. This paper explores some of our findings concerning the impact of charitable activity on the behaviour of those who participate, including buyers, sellers, and the charities themselves, and suggests ways these findings could be applied to other forms of online fundraising in the future.Copyright © 2012 John Wiley & Sons, Ltd." @default.
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- W2149279125 date "2012-12-20" @default.
- W2149279125 modified "2023-09-25" @default.
- W2149279125 title "Cause-related marketing and customer donations in an online marketplace" @default.
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- W2149279125 doi "https://doi.org/10.1002/nvsm.1456" @default.
- W2149279125 hasPublicationYear "2012" @default.
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